Recommended Reading and Listening to Grow Your Business, Strengthen Your Relationships, and Help You Grow
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"Books can be dangerous. The best ones should be labeled 'This could change your life.'" - Helen Exley
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Through their stories and perspectives, the authors guide you to look at creating a branding and marketing strategy from an internal approach, using insight based on values to establish your message in the marketplace. Apply the lessons, and you will build your business in an authentic, inspired way.
Talk about an audacious title! But Suze (pronounced "Suzie") Orman means business in this anecdote-rich compendium of tips on 401(k)s, marriage, homes, and happiness. The PBS star/financial adviser has made plenty of the mistakes she warns against, like getting a 30-year mortgage instead of a cheaper 15-year, using Visa cards as magic carpets to calamity, and losing $20,000 in borrowed bucks to bum investment advice. Then she became a Merrill Lynch broker and an author capable of selling 10,000 books in 12 minutes on QVC.
Are you a CEO, manager, or entrepreneur? A consultant, author, or speaker? Or a doctor, lawyer, idea person, or inventor? Whoever you are, and whatever you do, you have a unique WOW factor--that special element only you can deliver to your business that will satisfy and delight your customers and clients. And whether you already have a dream career whose potential you want to maximize, or are just starting to make your way in your profession, you need to target that seed of success that will put you on the map and make you a household name.
Where's Your Wow? is a step-by-step guide to developing what makes you unique--your signature style--and will help you to:
Envision your success
Find your unique edge--and sharpen it
Know your customer
Apply to the present what you learn from the past
Hire people smarter than you
Spread the word
Put people first
Using Robyn and Rick's Winning system to systematically build a personal brand will boost the profitability of your business. Not through some “magic formula,” but a carefully crafted program that takes into account the wisdom and secrets of hundreds of people who have achieved WOW success.
Real Estate Office Management is an effective guide showing today's manager how they, too, can survive and prosper in today's ever changing world of real estate. Essential, cutting-edge information to help managers face and profit from challenges in the business.
Michael Gerber—entrepreneur, author, and speaker extraordinary—fires the next salvo in his highly successful E-Myth Revolution. Drawing on lessons learned from working with more than 15,000 small, medium-sized, and very large organizations, Gerber has discovered the truth behind why management doesn't work—and what to do about it. Unearthing the arbitrary origins of commonly held doctrines such as the omniscience of leader (Emperor) and the most widely embraced myth of all—The E-Myth Manager offers a fresh, provocative alternative to management as we know it.
This set brings together all three of Patrick Lencioni’s successful leadership fables: The Five Temptations of a CEO, The Four Obsessions of an Extraordinary Executive, and The Five Dysfunctions of a Team. Each book combines an engaging fictional story with insightful analysis to address some of the major obstacles facing leaders today.
A compilation of the tenets and teachings of arguably the greatest basketball coach of all time. Wooden's codes are of the traditional kind, centering on family, faith, friends off the court and organization, dedication, and preparation on the hardwood. Still, he is not stuck in the past. His observation that basketball is first and foremost a game of quickness revolutionized the tactical approach to the sport. The former UCLA coach is above all a teacher, and the lessons he imparts here are derived from a lifetime of learning and achievement.
William H. Hoffman, Ft. Myers-Lee Cty. P.L., Ft. Myers, Fla.
Copyright 1997 Reed Business Information, Inc.
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